1.4.2 - Social Media Strategy
Featured Clients
Famous Idaho Potato Bowl
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Timeline: Oct – Dec 2024
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Services: Content strategy, social media management, video and photo creation, short-form video, graphic design
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Objectives:
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Drive engagement and visibility leading up to and during the annual bowl game.
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Support brand storytelling across digital and physical channels.
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Increase engagement from corporate sponsors, participating universities and student-athletes by creating content catered to those constituents.
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+32%
Growth in social media followers during the campaign
122K
Most viewed post during campaign period
1.4x
Increase in impressions via sponsor and ambassador focused content
Work Samples
Work Samples
Treefort Music Festival
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Timeline: March 2025
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Capture and amplify the live festival atmosphere through dynamic visual storytelling across social media. Deliver short-form, engaging content that could elevate Treefort's online presence in real time, while supporting their brand as a vibrant, community-centered festival.
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Objectives:
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Real-time event coverage through short-form video, social clips, and photo content.
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Unique aerial perspectives using FPV drones to create immersive, high-energy content of crowds, performances, and key festival moments.
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Creation of viral social media moments through creative content ideation and execution.
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Event recap content for post-festival social strategy.
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50k
Average Views on posts from ID43 Creative
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11k Average for non-ID43 content
206K
Highest viewed post during campaign period
Work Samples
Featured Content
Social Media Series:
Spuddy Buddy
Social content featuring the Idaho Potato Commission mascot in short, engaging videos that set the tone for bowl week.
These five shorts were posted every week for five straight weeks leading up to bowl week.
Social Media Series:
Student-Athlete Test Drives
We developed and produced the Student-Athlete Test Drive Series to bring personality, energy, and relatability to Lithia Ford’s social media presence.
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The series has played a major role in boosting Lithia Ford’s Instagram performance, contributing to viewership growth from an average of 12.2K in December 2024 to 122K by March 2025
Storytelling:
Team Snow Day
As part of the Famous Idaho Potato Bowl’s bowl week festivities, each participating team enjoyed a dedicated Snow Day experience.
ID43 Creative was on-site capturing footage of players tubing, laughing and bonding off the field. We produced and delivered fully edited highlight videos the same day — allowing the Bowl and teams to immediately share those moments across social channels and with the media.
These pieces not only showcased the spirit of the event but helped reinforce Boise’s unique charm and hospitality.
Storytelling:
Student-Athlete Testimonials
Authentic, heartfelt interviews with former Boise State athletes who partnered with Lithia Ford during their collegiate careers.
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By featuring athletes reflecting back on how Lithia’s partnerships helped them succeed both on and off the field, these videos add a deeper layer of storytelling to Lithia’s social media content.
​Real-Time Coverage:
Game Day Environment
Captured in the three hours leading up to kickoff, this short-form piece showcases the full Famous Idaho Potato Bowl experience — from youth clinics and tailgating to band performances and fan activities.
Our team filmed, edited, and posted the final video 30 minutes prior to kickoff, driving engagement and energy online just as the stadium filled.
​Real-Time Coverage:
Treefort Music Festival
This short-form concert recap captured the energy of a Treefort Music Festival performance using dynamic FPV drone footage. Our team filmed, edited, and posted the final video within just a few hours of the concert’s conclusion, delivering fresh content while excitement was still at its peak.
The video garnered over 45,000 organic views on Instagram and reinforced our ability to deliver high-quality, real-time content at major live events, helping Treefort maintain momentum and audience engagement throughout the festival weekend.
Viral Moment:
Postgame Fry Bath Celebration
Following the final whistle, our team captured the iconic fry bath — the Famous Idaho Potato Bowl’s unique twist on the traditional Gatorade celebration.
The video featured the coach’s reaction, live on-field interview, and the team’s emotional celebration.
We edited and posted the video in real time, and it quickly went viral with over 82,000 impressions and 1,581 engagements. This moment not only captured the spirit of the game but helped define the bowl’s digital voice for that season.
Viral Moment:
Drone Catch
Captured during a headline performance at Treefort, this viral FPV drone clip featured the lead singer catching the drone mid-flight, taking a selfie with the crowd, and sending the drone flying back over the audience.
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The footage was streamed live to the venue's video boards, allowing thousands of fans to experience the moment in real time, and later posted to Treefort’s Instagram, where it amassed over 206,000 organic views — the highest-performing post of the entire festival.
This piece demonstrates our ability to create authentic, shareable viral moments through creative FPV storytelling and fast, in-the-moment production execution.
Animated Graphics Set:
Game Day Social Content
To maintain visual consistency and keep fans engaged throughout the game, we developed custom motion graphics for key moments like touchdowns and turnovers.
Each team had their own branded animation ready to deploy immediately on social media. This strategy allowed the Famous Idaho Potato Bowl to deliver real-time, on-brand updates that amplified energy online while maintaining professional presentation standards.
Animated Graphics Set:
Customer Reviews
To humanize the car-buying experience and highlight customer satisfaction, we developed the Customer Reviews Animated Series for Lithia Ford.
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These videos blend authentic customer moments with clean brand presentation, making them ideal for both social media and internal marketing use.
