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Event Coverage

Treefort Music Festival 

  • Timeline: March 2025

  • Capture and amplify the live festival atmosphere through dynamic visual storytelling across social media. Deliver short-form, engaging content that could elevate Treefort's online presence in real time, while supporting their brand as a vibrant, community-centered festival.

  • Objectives: 

    • Real-time event coverage through short-form video, social clips, and photo content.

    • Unique aerial perspectives using FPV drones to create immersive, high-energy content of crowds, performances, and key festival moments.

    • Creation of viral social media moments through creative content ideation and execution.

    • Event recap content for post-festival social strategy.

Treefort drone photo

50k

Average Views on posts from ID43 Creative

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11k Average for non-ID43 content 

206K

Highest viewed post during campaign period

​Real-Time Coverage:
Treefort Music Festival

This short-form concert recap captured the energy of a Treefort Music Festival performance using dynamic FPV drone footage. Our team filmed, edited, and posted the final video within just a few hours of the concert’s conclusion, delivering fresh content while excitement was still at its peak.

The video garnered over 45,000 organic views on Instagram and reinforced our ability to deliver high-quality, real-time content at major live events, helping Treefort maintain momentum and audience engagement throughout the festival weekend.

Viral Moment: 
Drone Catch

Captured during a headline performance at Treefort, this viral FPV drone clip featured the lead singer catching the drone mid-flight, taking a selfie with the crowd, and sending the drone flying back over the audience.

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The footage was streamed live to the venue's video boards, allowing thousands of fans to experience the moment in real time, and later posted to Treefort’s Instagram, where it amassed over 206,000 organic views — the highest-performing post of the entire festival.

 

This piece demonstrates our ability to create authentic, shareable viral moments through creative FPV storytelling and fast, in-the-moment production execution.

Famous Idaho Potato Bowl

  • Timeline: Oct – Dec 2024

  • Services: Content strategy, social media management, video and photo creation, short-form video, graphic design

  • Objectives: 

    • Drive engagement and visibility leading up to and during the annual bowl game.

    • Support brand storytelling across digital and physical channels.

    • Increase engagement from corporate sponsors, participating universities and student-athletes by creating content catered to those constituents.

Famous Idaho Potato Bowl 2024

+32%

Growth in social media followers during the campaign

122K

Most viewed post during campaign period

1.4x

Increase in impressions via sponsor and ambassador focused content

Player Event - Snow Day

As part of the Famous Idaho Potato Bowl’s bowl week festivities, each participating team enjoyed a dedicated Snow Day experience.

 

ID43 Creative was on-site capturing footage of players tubing, laughing and bonding off the field. We produced and delivered fully edited highlight videos the same day — allowing the Bowl and teams to immediately share those moments across social channels and with the media.

 

These pieces not only showcased the spirit of the event but helped reinforce Boise’s unique charm and hospitality.

Pre-Game Environment

Captured in the three hours leading up to kickoff, this short-form piece showcases the full Famous Idaho Potato Bowl experience — from youth clinics and tailgating to band performances and fan activities.

Our team filmed, edited, and posted the final video 30 minutes prior to kickoff, driving engagement and energy online just as the stadium filled.

Viral Moment:
Postgame Fry Bath Celebration

Following the final whistle, our team captured the iconic fry bath — the Famous Idaho Potato Bowl’s unique twist on the traditional Gatorade celebration.

 

The video featured the coach’s reaction, live on-field interview, and the team’s emotional celebration.

 

We edited and posted the video in real time, and it quickly went viral with over 82,000 impressions and 1,581 engagements. This moment not only captured the spirit of the game but helped define the bowl’s digital voice for that season. 

Theo Von

Sold-out arena, national tour, electric crowd. We captured the high energy of Theo Von’s entrance with FPV drone footage that flew through the venue as the show began, delivering a cinematic intro that matched the scale of the moment.

Horseshoe Collective Golf Tournament

A same-day event recap featuring high-quality FPV drone footage to capture the course layout, player highlights, and the laid-back atmosphere of the tournament. Shot, edited, and posted within hours for real-time impact.

Big Sky Basketball Tournament

Immediate post-game coverage featuring aerial drone footage of the championship celebration. We captured the energy of the moment — from confetti to team reactions — with a rapid turnaround that delivered same-day hype for fans and organizers.

Snowfort Music Festival

A two-day ski and music festival captured across the slopes and stage. We produced four videos over the weekend, highlighting the full scale of the event — from powder turns to headliners. Our featured reel compiles the best moments into a single high-impact recap that showcases the full Snowfort experience.

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