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1.4.4 - Multimedia Production

Featured Clients

Valvoline Instant Oil Change

  • Timeline: July 2024 - January 2025

  • Valvoline Instant Oil Change partnered with Bronco Sports Properties to enhance their visibility among Boise State fans through authentic storytelling with student-athletes.

  • The goal was to create a branded content series that felt relatable, fun, and organic — promoting both Valvoline’s services and the personalities of the athletes — while delivering content versatile enough to succeed on YouTube (long-form) and Instagram/Facebook (short-form).

  • Objectives: 

    • Full-Length Interview Edits (optimized for YouTube and extended Facebook posts)

    • Short-Form Clips (designed for Instagram Reels, Stories, and TikTok)

    • Co-Branded Visual Templates (Valvoline and Bronco Sports Properties alignment)

    • In-Stadium Video Board Spots (short promotional videos encouraging fans at Albertsons Stadium to watch the full athlete interviews online)

    • On-Site Multi-Camera Filming (capturing both service moments and authentic athlete reactions)

  • The series significantly boosted fan engagement across all platforms, delivering higher-than-average social metrics for Bronco Sports Properties sponsored content.

  • Most notably, the campaign received a Silver Award at the Boise Ad Fed Rockies Awards for Best Social Media Series, reinforcing the success of the collaboration from both a creative and business standpoint.

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Alliance RV

  • Timeline: May - Aug 2024

  • Alliance RV sought a creative production partner who could showcase the craftsmanship behind their Paradigm camper and highlight the outdoor lifestyle their brand supports.

  • They specifically needed a team capable of delivering a high-end FPV drone flythrough of their production facility in Elkhart, Indiana — a unique challenge requiring advanced piloting skills to safely capture footage inside a busy manufacturing plant with tight, confined spaces.

  • Objectives: 

    • Full-Length Brand Story Video (~4 minutes)

    • Short-Form Highlight Video (~1 minute)

  • ​The final videos were used by Alliance RV across their website, YouTube channel, social media platforms, and event marketing materials.

  • Our FPV flythrough provided a dynamic, immersive view of the production process that distinguished Alliance RV from competitors and captivated both industry insiders and potential customers.

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Albertsons

  • Timeline: Jan 2025

  • Create a branded video that highlights the employee experience, workplace culture, and community impact across Albertsons locations in the Northwest region. The objective was to authentically showcase why Albertsons is a great place to work and shop, using real employee voices and store-level storytelling to reinforce brand loyalty and recruitment efforts.

  • Objectives: 

    • Conducted multi-location filming at Albertsons stores across Idaho and the Northwest.

    • Captured employee interviews, customer interactions, and day-in-the-life b-roll.

    • Produced a brand-focused video featuring authentic testimonials, workplace culture highlights, and strong visual storytelling.

    • Delivered both a full-length video and short clips optimized for internal use, social media, and external recruitment campaigns.

  • Produced a polished regional brand video that was distributed across Albertsons’ internal channels, recruiting platforms, and external communications.

  • Helped Albertsons strengthen its brand reputation as an employer of choice across the Northwest.

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Featured Content

Short-Form Social Video:
Valvoline Instant Oil Change

A short-form highlight from our larger Valvoline series, tailored for Instagram Reels and TikTok. These quick, high-energy clips captured fun moments with Boise State athletes and drove substantial social media engagement for both Valvoline and Bronco Sports Properties, extending campaign reach beyond long-form audiences

Short-Form Social Video: 
Alliance RV

A condensed, faster-paced version of our full story, this 1-minute highlight video was crafted for social media, ad use, and event presentations. It weaves together key scenes from factory floor to mountain camping, making Alliance RV’s Paradigm story accessible and shareable in a compact format.

Long-Form Video:
Valvoline Instant Oil Change

Part of our Valvoline Instant Oil Change series created in collaboration with Bronco Sports Properties, this full-length interview showcases a Boise State student-athlete discussing life, sports, and car care while getting their oil changed. Designed for YouTube and long-form engagement, these videos helped humanize Valvoline’s brand while building authentic connections with fans.

Long-Form Video:
Alliance RV

Our centerpiece production for Alliance RV, this full-length video begins with an immersive FPV flythrough of the Elkhart, Indiana production facility, then transitions into a scenic Idaho adventure showcasing the Paradigm model in action. The video captures Alliance RV’s craftsmanship and spirit of exploration — blending factory excellence with lifestyle aspiration.

Long-Form Video:
Albertsons

This regional brand video captures the authentic employee experience at Albertsons stores across Idaho and the Northwest. Through real interviews, dynamic b-roll, and storytelling focused on workplace culture, the video highlights the company's commitment to community, customer service, and employee growth.

In-Stadium Video Board Features:
Valvoline Instant Oil Change

Produced as part of the Valvoline Instant Oil Change partnership campaign, this in-stadium video was displayed at Albertsons Stadium to promote the athlete interview series. The short format encouraged fans at the game to engage with Valvoline's longer-form content online, bridging the live game experience with digital storytelling.

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