Valvoline Instant Oil Change

ID43 Creative Inc. launched the “Under the Hood” series with Valvoline Instant Oil Change, collaborating with Boise State student-athletes through NIL partnerships. These short-form videos spotlight the athletes’ personalities while tying in Valvoline’s fast, trusted service. By blending sports storytelling with brand messaging, we’ve helped Valvoline connect with younger audiences and expand their visibility in the Treasure Valley.